This website costs hundreds of dollars a month to keep online. The services I have to pay for include:
Email (monthly), image uploading (monthly), cloud image hosting (monthly), SSL certificates (yearly), multiple domains (yearly), spam protection (monthly), hack protection (monthly), hosting and backups (monthly), plus IT technician fees when I need server work done and don't have time to do it myself.
I can't afford to pay for all of this out of pocket, so we need ads on the site. However, these ad networks have rules that we have to follow, which include not allowing adult content and language. I'm currently on the hunt for another ad network with less restrictive rules, but for now this is what I have to do in order to keep the site online. Without ad revenue, I'd have to shut the site down.
The list of banned words is ridiculous and I don't agree with it. Obviously, I know that "gay" is not a bad word. But these ad network algorithms associate certain words with porn and dangerous content.